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Cheap seaside properties from Russian owners? Are Russians selling off their homes in Pomorie? Is there a website for properties sold by Russians? We answer these and other popular questions below.
In recent years, the media and social networks have often circulated claims about a “mass sell-off by Russian owners” along the Bulgarian coast.
The reality, however, is quite different. The market on the Southern Black Sea — from Obzor through Sveti Vlas, Nessebar, Ravda, and down to Chernomorets, Sozopol, and Tsarevo — is vibrant, diverse, and multinational.
Yes, of course, citizens of the Russian Federation do sell their properties — but not at any price, and they certainly do not define the market.
When a sale happens, what truly matters are the quality, location, and legal clarity of the property — not the nationality of the seller.
Cheap Properties on the Coast — Myth or Reality?
The term sounds attractive, but “cheap” does not always mean “profitable.”
These are highly subjective concepts. When it comes to a specific property search, generalizations don’t help buyers make better decisions — on the contrary, they often create hesitation.
Yes, in some cases you can find offers below the local average, but this usually depends on concrete factors such as:
- Floor level
- View
- Need for renovation
- Absence of elevator
- Location
- Surrounding infrastructure
- Ratio of common areas, etc.
The key is to make a real market analysis — what comparable properties exist in the same complex, how well-documented the ownership is, and how the offer compares to others.
The right approach is not to look by nationality, but by value — the balance between price, quality, condition, and potential.
Are Russians Selling Properties in Pomorie?
Russian citizens have had a strong presence in Pomorie since the period between 2008–2013, when many bought vacation apartments and houses in the town and nearby villages like Kamenar and Kableshkovo.
It is entirely normal that, over time, some of these properties return to the market — due to changes in personal circumstances, demographics, geopolitical factors, or simply lack of use.
This is not a sell-off, but a natural cycle in property ownership within a stable, maturing market.
It is important to note that the price levels of these properties are not below market value.
Most owners seek fair prices, often open to reasonable negotiations, but rarely to “giveaway deals.”
Pomorie remains a desirable place for both investment and living, maintaining steady demand among Bulgarian and European buyers alike.
Is There a Dedicated Website for Properties Sold by Russians?
No, there is no special platform exclusively for properties owned by Russian citizens.
These listings appear on all major real estate platforms and through agencies such as HomeOption, which operate with a diverse international portfolio of verified offers.
The myth of a “Russian website” or a “special liquidation sale” usually originates from social media posts, where isolated listings are shared without context — sometimes even as bait for potential scams.
In truth, the market is open and transparent: Bulgarian, Russian, Polish, Czech, or German owners all sell through the same channels, under the same regulations.
What truly matters is having an experienced broker who can structure a legally sound and balanced transaction for all parties involved.
Transactions Involving Russian Citizens – Legal Context
Given the current international sanctions and geopolitical climate, property transactions involving Russian citizens can sometimes be slower and more complex.
This may require additional banking checks, legalizations, and coordination between institutions.
These are not obstacles but procedural specifics that call for professional expertise and patience.
Occasionally, there might be compromises regarding deadlines, payment forms, or representation — which is entirely normal in the current global context.
That is why it is strongly recommended that any transaction involving a Russian citizen be managed by qualified professionals — brokers, lawyers, and notaries who have already handled such cases successfully.
This guarantees legality, compliance, and peace of mind for all parties.
Southern Black Sea Market – A Balanced Ecosystem
Not only in Pomorie, but also in Nessebar, Ravda, Sunny Beach, and Sveti Vlas, the market remains active and well-balanced.
Sellers come from different countries, while most buyers — primarily Bulgarians and Europeans — focus on property condition, legal clarity, and reasonable maintenance fees.
This creates a healthy and sustainable market where nationality plays no decisive role.
What Has Been Driving the Market Over the Past Three Years
As of 2025, the property market along the Southern Black Sea coast stands at an intriguing crossroads — a balance between genuine demand and limited supply.
After several years of turbulence caused by the pandemic, the war in Ukraine, and financial restrictions, today’s trend is one of stabilization and recovery.
There is a clear shift toward tangible assets — apartments and houses that preserve real value even in periods of inflation.
Bulgarian buyers are increasingly replacing the Russian segment, mainly because of the market’s liquidity, affordable prices compared to Western Europe, strong legal framework, and potential rental returns.
Where Russian buyers once dominated, today we see a diverse and resilient ownership profile — Bulgarians, Poles, Czechs, Slovaks, Germans, and even Scandinavian investors.
What Motivates Russian Owners to Sell
The reasons vary.
In most cases, it is not about financial pressure, but rather a natural investment rotation — reallocating funds, changing residence status, or difficulties with cross-border transfers.
Restrictions on international banking operations have also played a role, making it harder to manage funds outside the EU.
Many owners prefer to sell in order to move their assets to more accessible jurisdictions or transfer them to local family accounts.
Most transactions are professionally structured, handled through law firms and real estate agencies that ensure full transparency and legal protection for all parties.
Market Reality – Not a Sell-Off, but a Transformation
Despite the sensational headlines, there is no evidence of a dramatic fall in prices of properties owned by Russians.
On the contrary — in quality complexes with proper management and Act 16 certification, prices have even risen steadily.
In areas like Ravda, Sveti Vlas, and Sozopol, properties purchased a decade ago are now selling at higher values, even after accounting for transaction costs.
This shows that the market responds rationally, not emotionally — evaluating location, condition, infrastructure, and long-term value.
Here, the role of the professional agent is essential:
to filter out rumors, analyze real data, and guide clients toward decisions based on facts, not fear.
Trends and Key Takeaways
- New developments remain active, though land and construction costs keep price floors relatively high.
- The secondary market dominates in volume, with Russian-owned properties visible primarily in this segment.
- European buyers’ interest continues to grow — especially from Poland, the Czech Republic, and Germany.
- Transparency and legality have become crucial factors, particularly in deals involving Russian citizens.
So rather than a “sell-off,” what we’re seeing is a market transformation — a redistribution of ownership, while overall value and confidence remain stable.
Conclusion
The Southern Black Sea coast is not a stage of panic, but a mature, resilient market, where trust, experience, and legal clarity matter more than nationality.
When a transaction is guided by professionals, the outcome is clear, predictable, and mutually beneficial.
Contact Us!
We work daily with both Bulgarian and international sellers, understanding the nuances of every process.
If you are considering selling or buying a property along the Southern Black Sea coast, contact us for a professional consultation and market evaluation.
Home Option Ltd.
Real Estate Agent